AMPAS Extends Design Challenge

Maybe this will work to help draw in some eyeballs:

Online Voting to Determine Gown Worn on 81st Academy Awards® Show

Beverly Hills, CA — For the first time in its history, the Academy of Motion Picture Arts and Sciences is inviting the public to vote on an element of its annual Oscar® Show telecast. In “Oscars Designer Challenge,” seven up-and-coming fashion designers are vying to have their original evening gown worn by one of the Awards escorts during the 81st Academy Awards on Sunday, February 22. Members of the fashion and entertainment press were introduced today (2/10) to the seven designers and their creations at a runway fashion show at the Academy’s Beverly Hills headquarters.

Oscar telecast producers Laurence Mark and Bill Condon, along with Oscar fashion coordinator Patty Fox, selected the designers and paired them with Los Angeles-based models, one of whom will wear the public’s favorite gown while she brings Oscar statuettes onto the stage of the Kodak Theatre on Oscar Night®.

The designers participating in “Oscars Designer Challenge” are Moire Conroy, New York; Alan Del Rosario, Los Angeles; Sam Kori George, Chicago; Marianne Kooimans, Los Angeles; Maria Pinto, Chicago; Nicolas Putvinski, New York; and Robert Rodriguez, Los Angeles.

Public voting for “Oscars Designer Challenge” begins today at 3 p.m. PT at, the official Web site of the Academy Awards, where movie fans and fashion lovers will be able to see footage of the gowns and cast their vote. Anyone over the age of 18 can register to participate and will be eligible to vote once a day through 5 p.m. PT on February 17, 2009, when the voting period ends.

Head on over to to vote. Too bad they don’t let the rabble vote on the nominees.

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