3-D is a distracting, annoying, anti-realistic, juvenile abomination to use as an excuse for higher prices.
The Gadgetron column of the Tuscaloosa News quotes Ebert’s views on the use of 3D in How to Train Your Dragon:
Note: The movie is being shown in both 3-D and 2-D. The 3-D adds nothing but the opportunity to pay more to see a distracting and unnecessary additional dimension. Paramount has threatened theaters that if they don‚Äôt clear screens for ‚ÄúDragon‚Äù despite the current glut of 3-D films, the studio won‚Äôt let them show it in 2-D. This displays real confidence in 3-D.
At an AMC theater in Danvers, Mass., a Boston suburb, 3-D ticket prices are jumping more than 20% to $17.50 from $14.50, while the adult admission price for a conventional film will remain at $10.50. At one Seattle multiplex, adult admission is rising to $11 from $10 for a conventional film, to $15 from $13.50 for a regular 3-D showing and to $17 from $15 for Imax 3-D.
A 3-D Imax movie at New York City’s AMC Loews Kips Bay will cost $19.50, up from $16.50.