Oscar Goes Digital
The Academy just sent out the following press release. I will snap any of the digital billboards I see. Many of the films they plan to highlight are those that didn’t win Best Picture.
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OSCARS® “CELEBRATE THE MOVIES”
WITH LAUNCH OF DIGITAL EXHIBITION 84 ICONIC FILM IMAGES SHOWCASED IN ONLINE, OUTDOOR GALLERIES
Beverly Hills, CA – In anticipation of the 84th Academy Awards®, the Academy of Motion Picture Sciences has launched “Celebrate the Movies,” a digital exhibition spotlighting iconic moments from 84 films. Beginning today, January 23, the exhibition will appear on digital billboards in Los Angeles, and on ABC’s digital “SuperSign,” an electronic landmark in New York’s Times Square. It will also be showcased on an online gallery on Oscar.com, and extend toyoutube.com/Oscars, where fans can share their most memorable movie-going experiences through video or text. Images will debut in groups of 20 within the next two weeks. The 84 films represented span eight decades, beginning with “Bride of Frankenstein” (1935) and culminating in “Avatar” (2009). Highlights from each decade include “Gone with the Wind” (1939), “Casablanca” (1942), “The Killers” (1946), “Sunset Boulevard” (1950), “Breakfast at Tiffany’s” (1961), “True Grit” (1969), “The Exorcist” (1973), “Saturday Night Fever” (1977), “The Empire Strikes Back” (1980), “Driving Miss Daisy” (1989), “Apollo 13″ (1995), “Shrek” (2001), “Ray” (2004), and “The Dark Knight” (2008). The exhibition highlights all of Hollywood’s major genres, as well as independent, animated, foreign-language, and documentary films. Included in the first 20 images are the eight that were featured in the key art campaign, which was unveiled in late December. The 84th Academy Awards nominations will be announced live on Tuesday, January 24, at 5:30 a.m. PST in the Academy’s Samuel Goldwyn Theater. Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, at the Kodak Theatre at Hollywood & Highland Center®, and televised live at 7 p.m. ET/4 p.m. PT by the ABC Television Network. The Oscar® presentation also will be televised live in more than 225 countries worldwide. |
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“Dark Knight”? Talk about adding insult to injury.
“Many of the films they plan to highlight are those that didn’t win Best Picture.”
And that’s (probably) because most of them are better than the actual winner.
The Dark Knight: “We showed you how to go mad”.
Still not funny.
Also, this bit:
Ray: “We showed you how to be heard”.
Ray Charles was blind, not deaf or mute. Why didn’t they go with The King’s Speech for this one?
@Matt yeah, alot of people were shocked when The Lion King, Harry Potter and the Goblet of Fire, Men in Black, Rush Hour 2, X2, Star Wars Episode III, and it really shocked many people across the world that Harry Potter’s last film: Deathly Hallows 2 wasn’t nominated for Best Picture at any state/city critic award show, Critic’s Choice Awards, Golden Glodes, PGA, DGA, and maybe even the Oscars.
I mean, pretty surprising that 2011 was notable for containing the release of the most film sequels in a single year, at 28 sequels.
@SC8 True, I was shocked that Avatar didn’t win Best Picture at the Oscars and ur right 2011 was the year for sequels and a bad for major movies. Hard to believe not one sequel was nominated for Best Picture at any one of those critic association awards.
harry potter siries=11 oscar nomination and no win bad luck……why…
because many reason ….
1.no oscar for kid movie ,but ths siries most watch under 15-30 yr and….
2. fantacy movie …only left LOTR
3.ths movie not direct SPILBERG,P JACKSON,SORCOSESE,…
The truth is just that most voters don’t consider the Harry Potter series to be the same quality as Lord of the Rings. If Beauty and the Beast can get nominated for Best Pic, Harry Potter could have.
I think the Academy get’s a bum rap for some nominees being better than winners. There are something like 7 times as many nominees as winners, so it would follow that there are a lot of great nominees that didn’t work. At least they have a tendency to (in my opinion) nominate mostly good movies.
Seriously? What a bunch of fricken hypocrites! Oh sure, let’s celebrate films that we don’t really respect but others do so we can use them to try and attract viewers. Well Potter will fit in nicely with the bunch next time around.
Aaron, quite a few of these they are celebrating weren’t even nominated!
I’m trying to remain hopeful about this years awards ceremony, but something tells me this going to be a train wreck of epic proportions.
I mean that promo with Billy Crystal on funnyordie was really terrible. They were trying way too hard to appeal to the younger demographic and the humor to me just fell flat.
And this to me just seems incredibly random. It’s like ‘let’s highlight a bunch of films that didn’t win the Oscar to remind you how out of touch we are.’ Especially when it comes to something like The Dark Knight which clearly the Academy just didn’t get.
Add to that the fact that I’ve yet to hear on story on the news about The Artist and it’s major wins or about the Oscar race at all. Truthfully, I’ve seen more stories about The Iron Lady and Red Tails then I have about this years Oscar race.
It seems there’s a very dilluted amount of excitement this year and I think that will translate into severely low ratings for this years ceremony.
‘let’s highlight a bunch of films that didn’t win the Oscar to remind you how out of touch we are.’
LOL, exactly! Bride of Frankenstein, Breakfast at Tiffany’s, True Grit, Saturday Night Fever, The Empire Strikes Back, Shrek, The Dark Knight…and soon to be Harry Potter and the Deathly Hallows
I just think they’re kind of damned if they do damned if they don’t here. If they DIDN’T include something like The Empire Strikes back they’d probably be criticized for ignoring it. And to say that Breakfast At Tiffany’s, True Grit and the Dark Knight went ignored is kind of dis ingenuous.
1) Toy Story 3, Hugo, and Lord of the Rings, and the movie had not only kids, but young adults.
2) What about Avatar?
3) David Yates directed the series’ fifth, sixth, seventh and eighth installments, all of which became an instant blockbuster success and made him the most commercially successful British director in recent years. His final Harry Potter film garnered the highest critical acclaim of the series and his direction of the four films gained him accolades, such as the BAFTA Britannia Award for Artistic Excellence in Directing and the Art Directors Guild Award for Outstanding Contribution to Cinematic Imagery; he shares the latter with the Harry Potter principal creative team.
4) It’s the highest grossing film of the year, broke box office records not only in America but around the world (like Avatar did), the film set the record for fastest-selling pre-order DVD and Blu-ray on Amazon.com, just two days into the pre-order period. Deathly Hallows – Part 2 sold 2.71 million Blu-ray units ($60.75 million) in 3 days (Friday to Sunday). It also sold 2.83 million DVD units ($42.22 million) during its debut. By January 1, 2012, it sold 4.71 million Blu-ray units ($99.33 million) and 6.04 million DVD units ($83.38 million).
5) It had universal critical acclaim: 96% based on 274 reviews and won the Golden Tomato for best reviewed film of 2011 (it got 100% among TOP CRITICS) on RottenTomatoes, 87% based on 41 reviews on MetaCritic, 93% on BFCA (Critic’s Choice and that’s arguably the highest score of 2011 on that site, probably better than any film last year), and on IMDB it got an 8.1/10 [4/5 STARS] (based on 148,814 votes).
To me I couldn’t find how alot of critics would overlook that movie with that kind of info, and doesn’t that kinda show like great achievement in a film and why it should be nominated for Best Picture not only in the Academy Awards, but for all those critic association award shows this year and last year?
@Amit Wagh SC8Official is right in those 5 facts, and if you don’t believe it check this out
http://www.awardsdaily.com/2011/10/top-ranked-films-of-2011-box-office-and-critics-chart/
Who will be co-announcing the noms with Tom Sherak? Does anyone know?