Sacha Baron Cohen back at the Oscars after all

“We’re thrilled to have him and he’ll be on the red carpet dressed as The Dictator…” says Brian Grazer.

“I used her, she used me, but neither one cared… We were getting our share…” says Bob Seger, (Oscar) Night Moves

The Academy seems to have recognized that it’s better off with Sacha Baron Cohen at the Oscars than without him.

Days after informing the ribald comic actor that his plans for roaming the red carpet as his character from The Dictator would not be a good idea, a producer of the show is saying Cohen is now welcome to use Hollywood’s biggest night to plug his upcoming movie. (THR)

An Academy spokesperson said she had not heard about the plans for Cohen, but if the welcome mat stays unfurled, Cohen will have succeeded in pulling off one of the more brazen publicity stunts in recent Hollywood history. The Oscars, viewed by hundreds of millions of people worldwide, will give Cohen and The Dictator a huge promotional platform.

Since THR first revealed Tuesday afternoon that Cohen planned to attend the show in character, the actor and studio Paramount–which is releasing both Dictator and Cohen’s Hugo, which is nominated for best picture–have gone into overdrive to capitalize on the publicity opportunity…

Now, thanks to the huge press attention the flap/stunt has generated, the Academy apparently has recognized that audiences might tune in just to see what Cohen will do, and the possible jump in ratings is worth the risk of Cohen doing something crass or embarrassing.

9 Comments

  1. I want those sneakers.

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  2. At least now there’s a good reason to watch the red carpet bit – I’m sure he’ll be allowed to carry a sword.

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  3. Thank god common sense prevailed. Expect James Cameron to arrive in 3D

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  4. I wonder if Richard Gere will come as a 62yo white guy?

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  5. David Lynch has expressed sadness that he will not be able to make it to the oscars. He expects to be sitting eight rows from the front, four seats in from the left. “I’m gonna have a hell of a time..he said, too bad I can’t go”

    ” I will not be arriving on the red carpet, but I will be leaving on the red carpet – just as I arrived”

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  6. Charlie Sheen might be presenting, folks; this was mentioned on GoldDerby. Name placard or some stuff like that. The fact AMPAS will let that cokehead crackpot into the building and possibly present an award shows just how panicked ABC and the Oscars are that this is going to be one of the all-time turkeys, Oscar telecast ratings-wise.

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  7. Well, with James Franco missing this year someone needs to step in to appease the stoner viewership.
    Smart move.

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  8. The fact AMPAS will let that cokehead crackpot into the building and possibly present an award shows just how panicked ABC and the Oscars are that this is going to be one of the all-time turkeys, Oscar telecast ratings-wise.

    But he’ll probably be the least cracked of the cokehead pots in attendance. They have their own branch don’t they?

    #WINNING

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  9. I don’t know why but he reminds me of Andy Kaufman

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