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Weekend Box Office – Word of Mouth Drives Argo to #1, Cloud Atlas Hanging In

Argo isn’t just a Best Picture frontrunner amid the Oscar pundit circles; it is that rare word of mouth film that people “out there in the world” are talking about. Why, because it delivers in so many different ways. It doesn’t hurt that we are in the midst of an election season that has shades of Argo threaded throughout. You might think that would keep people away but the opposite turns out to be true.  In the end, though, Argo is entertaining and that is perhaps the most important reason why it’s got legs. It has made $60 million so far and will have no problem getting to $100 million, making it Ben Affleck’s biggest hit and one of the biggest hits of Oscar season and of the year.

The Town: $92 million
Gone Baby Gone: $20 million

The stats, according to

1 Argo $12,355,000 -25% 2,855 -392 $4,327 $60,780,288 3 Warner Bros.
2 Hotel Transylvania $9,500,000 -27% 3,276 -108 $2,900 $130,436,341 5 Sony / Columbia
3 Cloud Atlas $9,400,000 2,008 $4,681 $9,400,000 1 Warner Bros.
4 Paranormal Activity 4 $8,675,000 -70% 3,412 0 $2,542 $42,632,365 2 Paramount
5 Silent Hill: Revelation 3D $8,000,000 2,933 $2,728 $8,000,000 1 Open Road

Bravo to Cloud Atlas for hitting number three that close to the number 2. Sure, people will want to think of it as a bomb but here is a giant effects movie with a big heart that isn’t a sequel, a remake, or formula-driven dreck. I hope it makes back its money. Viewers will discover Cloud Atlas slowly, over time.