For fun, I decided to look at how Facebook is measuring Best Picture nominees and the results are interesting.

Les Mis: 1,198,234 likes · 196,727 talking about this
Django Unchained 723,409 likes · 173,001 talking about this
Life of Pi: 530,255 likes · 27,589 talking about this
Lincoln: 276,496 likes · 46,722 talking about this
Argo: 172,286 likes · 24,596 talking about this
Silver Linings Playbook: 161,435 likes · 22,255 talking about this
Zero Dark Thirty 137,642 likes · 14,688 talking about this
Beasts of the Southern Wild 51,007 likes · 8,140 talking about this
Amour 15,423 likes · 1,962 talking about this

You could trace backwards through recent years and find that The Social Network easily beat The King’s Speech on the Facebook scale, but The Artist beat Hugo, and don’t even start looking up Avatar vs. The Hurt Locker…
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  • filmboymichael

    it is a fun chart – but how many of those likes came before seeing the movie. I think I may have ‘liked’ Les Mis – until I saw it.

  • Comment

  • Joey

    filmboymichael makes a solid point. I remembered I accidentally pressed something on The Skin I Live In’s Rotten Tomatoes page and it liked it for me on Facebook. Still haven’t even gotten around to seeing it.

  • Zach

    Interesting that a lot of people “liked” Pi, but not quite as many (relative to the other films) are actually talking about it. For a film that bears discussion, even confused discussion. All food for thought.

  • Zach – I know what you mean, and it bothers me! I’m actually a loud and proud fan of Pi (and I didn’t even read the book), but I seem to be in a very small but fervent minority.

    I hope that the academy feels the same way I do. I see Pi leaving the Kodak with the most awards of the night with at least 5.

  • Sasha Stone

    Right michael – that’s a good point. It’s fandom and not necessarily movies they like because they saw them.

  • Digital Spy conducted a poll recently (I’m not sure if it’s still open) regarding which film should win Best Picture (rather than which film will win). Les Mis had almost half the vote when I cast mine. Digital Spy is a British site, and Les Mis has been atop the British box office for the past few weeks, so its popularity is no surprise, but that large a share of the vote is remarkable.

    Les Mis’ fans are loud and proud. But it does have that support, and that can’t be disregarded.

    Expect Silver Linings Playbook’s likes to rise above Argo as more people see it.

  • steve50

    Interesting – and there are some great stills from Life of Pi on there I haven’t seen anywhere else.

    Another tidbit – checked out Cloud Atlas and I think the number of likes is around Lincoln’s numbers, 276K.

  • Tero Heikkinen

    I never “like” movies because eventually it would be too numerous, but I now went for Amour after seeing it sitting nicely in the last spot (as expected). It’s opening here in one week and hopefully will take #1 or #2 spot in Finland’s Box Office (it has no serious competition, I believe). Les Mis opens a week later.

  • Tero Heikkinen

    And yes, I’ve seen it, so I don’t “pre-like”.

  • Bryce Forestieri

    Whats the movie with the most likes ever? I bet it’s between AVATAR and TITANIC…

  • JamDenTel

    I would say the LES MIS numbers are inflated by fans of the musical who are willing to overlook the film’s many shortcomings because, well, it’s a film of their beloved musical.

    However, Django made $10 more, even with an R rating–and its per-theater gross has been higher every weekend.

  • Well… my timeline don’t say the same… 🙂

  • A.J

    I wonder if in a couple weeks we’ll be talking about “Life of Pi, the secret contender”

  • rufussondheim

    well avatar had 38 million likes, titanic 36 million, the next closest I could find was the LOTR trilogy with 11 million – the most I saw from last year was The Hunger Games with 8 million.

  • Pierre de Plume

    Interesting, but I wonder how many people in the Academy even have a FB page. (Mickey Rooney’s fan page has 2,309 likes.)

  • joeyhegele

    I would just add that Facebook is worldwide. I am assuming these Likes include all Facebook users, not just those in America. Life Of Pi is definitely the champ at the international box-office. Les Miserables is probably earning Likes from fans of the stage show which is a worldwide phenomenon. The movie is also doing very well overseas. Django Unchained is a success worldwide, but is also just benefiting from Tarantino’s very enthusiastic fanclub. Facebook Likes are about as useful to the Oscar race as following who is trending on Twitter.

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