With revolutionary auteur Ava DuVernay at the helm, AaFFRM is releasing Better Mus’ Come on their own – no ad money, no billboards just word of mouth. We’re helping to spread the word. From DuVernay’s Facebook:
Today marks the opening weekend for our 5th film since launching African-American Film Festival Releasing Movement (AFFRM). BETTER MUS’ COME is the latest incarnation of our idea to theatrically release black indie films with our own hands. No studio. No billboards. No hype. Just real people who care about the integrity of our images and the value of our voices. If you are in NYC or LA, and you care as well, consider catching the film this weekend. If you are elsewhere, consider sharing this post and helping us spread the word. We’ve released the first 7 minutes of the Jamaican gem BETTER MUS’ COME in celebration of this opening day. Click, watch, share and celebrate with us. Why? Because Black Film is Beautiful. Ticketing and showtimes at www.affrm.com. See you there!
Your caption implies Ava DuVernay directed the film, which she did not. Director’s name is Storm Saulter. Yes, Ava’s the head of AFFRM. I *loved* “Middle of Nowhere” but can’t help feeling the decision to distribute it independently was why it got no award-season traction. One woman can’t do everything. If Searchlight or Focus or Sony Classics had gotten hold of it… just imagine.
Middle of Nowhere was great but I’d hardly call her a revolutionary…unless I’m thinking of the word in a different context (if so please correct me!). “Revolutionary” is such a strong word, even stronger for a filmmaker, that I can’t imagine I’d use that word for ANY filmmaker working today. Night Catches Us was more revolutionary than Middle of Nowhere, but I’m not saying Tanya Hamilton is a revolutionary.
please can anyone tell me when the DVD of MIDDLE OF NOWHERE will be out?
Thanks, Sasha. Thanks, Ryan. We’re doing well this weekend. Support appreciated! And oh yeah – Black Film is Beautiful. xo
Who is he??? Now he is beautiful!
😉
filmboymichael, the actor’s name is Duane Pusey.
Here’s another beautiful shot.
“Because black movie is beautiful”..
Imagine if someone says the same thing for “white” movies….first i was intrigued to see this movie. But when i saw that statement at the end i changed my mind. I dont want to support that kind of thinking…i wwold see that movie not because it was lack but simply because it looked interesting but now i wont…
No, black movie is not beautiful….just like no white or yellow or brown or red movie is beautiful either. for me there are beautiful and ugly movies and that has nothing to do with the color….some people like to creat this “black vs non black” divide and then play the role of a victim to that divide…and some others carry ” white man’s/woman’s burden” all the time!
” revolutionary auteur” ?????? Says who? Personal opinion much?
I’d love to see this do well…..