Indiewire’s Ryan Lattanzio reports that Cary Fukunaga’s Beasts of No Nation could be headed to the Oscar race now that is has gotten a theatrical release date. They are doing the HBO dance of giving the pic a theatrical release alongside its streaming World Premiere:
Netflix is partnering with indie film distributor Bleecker Street and exhibitor Landmark to release the film day-and-date on Friday, October 16, 2015 in 19 markets. Clearly, awards are in view and theatrical is needed to achieve that. The film has already booked a Venice competition premiere, followed by a Canadian premiere in Toronto. Which means we should expect “Beasts” to pop up in the secret Telluride lineup.
It’s a clever way to change up the game, much the way Netflix did with House of Cards’ first season. The idea was to de-stigmatize Netflix’s original content programming, which it aced without breaking a sweat. Now, in order to satisfy the bizarre shifting landscape of television looming large over much of the feature film market (that’s where the audiences are now) Netflix is once again bridging the gap and de-stigmatizing their brand and the idea of VOD as a kind of legit platform for Oscar consideration.
In other words, this is as close as anyone has yet come to making the Oscars consider “television” or VOD in the feature film world. HBO does the same every year with its documentaries. They drive up their own profits by giving the film its needed theatrical release to qualify for awards. That helps publicize it by the time it hits HBO airwaves. Now, Netflix will do the same and you can imagine the publicity potential for the film if it gets anywhere near the Kodak.
To change the game they need a big name. They had Fincher for House of Cards and now they have Cary Fukunaga whose name is gold right now amid critics and voters. This would then open doors to other companies – theoretically Amazon or even HBO (who could have done that with Soderbergh’s Candelabra for instance).
As Lattanzio notes, “Earlier this year, AMC, Regal, Carmike and Cinemark dug their heels, stating they would not show the film without a 90-day window between its theatrical and streaming premieres.“