Cinemacon — which is apparently when journalists come out to help pump the product — is rolling out now. The headline should be “movies, now more than ever.” Tarantino and Leonardo DiCaprio were in the house to hype their upcoming Once Upon a Time in Hollywood, as the LA Times’ Amy Kaufman reports.
The film, which hasn’t yet begun filming, will take place in 1969, the end of the 60s and the counter-culture movement. Kind of like right now! The 70s were the lubricant that would help take culture from the era of social justice towards the era of Reagan where profit mattered over everything else. It’s a fascinating time. It’s said that the Manson murders ended the 60s as most knew them. How could they not. DiCaprio will be starring alongside Brad Pitt.
“It takes place at the time of the hippie revolution and it takes place at the height of the new Hollywood, during this summer, we will little by little, street by street and block by block, be transforming Los Angeles into the psychedelic era in 1969.”
Tarantino, like so many others in Hollywood, couldn’t leave without a rallying cry for those ready to go to war with the future:
“I love movies!” he screamed. “And I love movies in movie theaters!”