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84th Annual Oscar Poster

Thanks to Anthony for the heads up.

What do all of those images have in a common? They all take place in a time far, far away. A different time, as in period piece.  We really really like looking back.  Deets after the cut.

The Academy of Motion Picture Arts and Sciences has unveiled the poster for the 84th Academy Awards®. The art features the iconic Oscar statuette alongside memorable images from eight films spanning eight decades: “Gone with the Wind” (1939), “Casablanca” (1943), “Giant” (1956), “The Sound of Music” (1965), “The Godfather” (1972), “Driving Miss Daisy” (1989), “Forrest Gump” (1994) and “Gladiator” (2000). All the films featured on the poster won the Academy Award® for Best Picture, except “Giant,” for which George Stevens won the Oscar for Directing.

Supported by the tagline “Celebrate the movies in all of us,” the design is meant to evoke the emotional connections we all have with the movies. “Whether it’s a first date or a holiday gathering with friends or family, movies are a big part of our memory,” said Academy President Tom Sherak. “The Academy Awards not only honor the excellence of these movies, but also celebrate what they mean to us as a culture and to each of us individually.”

Culture, of course, meaning white people culture – because ain’t white people stories the only ones that count?  The emotional connection we have to the movies mostly doesn’t sacrifice how great those movies are – The Godfather and Casablanca are films that succeeded much more on their brilliant writing, directing and acting than even their emotion, by god.   Anyway, they should have simply borrowed Weinstein’s slogan from last year’s Best Picture winner, “Some movies you feel.”  Yeah, got that.

The public is encouraged to download the poster image to use as wallpaper and profile icons, and to share with friends. The image is available on the Academy’s website, www.oscars.org/poster.

The artwork was created by award-winning graphic designer Anthony Goldschmidt, and Mark and Karen Crawford of the design firm Blood&Chocolate.

Posters will be available to theaters in the U.S. and internationally, along with a theatrical trailer, which will begin screening on January 6.

The 84th Academy Awards nominations will be announced live on Tuesday, January 24, 2012, at 5:30 a.m. PST in the Academy’s Samuel Goldwyn Theater.

18 Comments on this Post

  1. Embarrassing that they chose Driving Miss Daisy over dozens of other, better choices. Although if they had chosen Midnight Cowboy, The English Patient and The Hurt Locker instead, I doubt it’d be as effective. It’s a poster – it’s advertising. This is how they get people to watch.

  2. Is the Academy not selling them this year???

  3. Awful poster, mostly for the crappy choices. At least keep them all Best Picture. Giant, really? They were clearly trying to go for one winner from every decade except for this one (sorry about that The King’s Speech) and and the 1950s apparently. Please someone honestly look me in the face and say that image from Giant is more iconic than Burt Lancaster and Deborah Kerr kissing on the beach in Best Picture Winner “From Here to Eternity,” I dare you. “Gone with the Wind”, “Casablanca”, “The Sound of Music”, “The Godfather”, and “Forrest Gump” all have wonderfully iconic shots from their films, although I would have chosen Jack and Rose on the bow of the Titanic in “Titanic” for the 90s. That shot from Gladiator sucks oh hey look at me I’m Russell Crowe and I have anger issues! No. Just no. It should be something from “The Return of the King.” The 1980s kind of suck for iconic shots in Best Picture winners, but surely Tom Cruise and Dustin Hoffman walking down the street would’ve been better than Jessica Tandy and God.

  4. Yeah, not a great poster if they are trying to attract interest from 2011 audiences. At least have Bily Crystal blowing the bubbles.

  5. Paddy M, I share your revulsion at seeing Driving Miss Daisy on there, but it’s not like it’s that popular of a movie.

    Surprised they didn’t go with a modern mega-blockbuster like Return of the King or Titanic, instead choosing Gladiator.

    Also, Giant? That didn’t even win BP.

  6. julian the emperor

    And just typical that they choose to represent recent cinema with the most traditional of the lot, Gladiator…with the least critical back-up of all previous winners to boot (as Sasha’s post illustrated the other day).

  7. i love gladiator and i like that russell crowe look, i miss that russell crowe, tough an domineering. though lord of the rings would have been better to represent the decade.
    00’s: lord of the rings
    90’s: schindler’s list / titanic / american beauty
    80’s: out of africa / last emperor
    70’s: godfather is fair enough
    60’s: lawrence of arabia
    50’s: Ben-Hur
    40’s: fine with casablanca
    30’s: gone with the wind is perfect

  8. I have to agree with some of the critiques. Forrest Gump is my all time favorite movie, but I think Titanic or American Beauty should have gotten the 90’s spot. Leo and Kate on the bow is much more memorable, as is Mena Suvari in the roses.
    Not a fan of the Lord of the Rings, but even I admit it would have best represented the Aughts.
    As for the 50’s representation, I don’t get it at all. Like AJ said above, Burt Lancaster and Deborah Kerr in the surf is iconic and beautiful. Why go with something as bland as a cowboy?
    I’ve never understood the love of Driving Miss Daisy. If they wanted to use a film that didn’t win Best Picture, yet still had a great photo to represent an entire decade of cinema, what would be better than the scene from E.T. with the bike in front of the moon?

    Just my opinion. I liked the Gone with the Wind, Casablanca, Sound of Music, and the Godfather.

  9. here’s my take:

    00s: Crash
    90s: Shakespeare in Love
    80s: Terms of Endearment
    70s: The Sting
    60s: A Man for All Seaons
    50s: Gigi
    40s: Mrs. Miniver
    30s: Grand Hotel

    =P

  10. Are they giving us a clue? It’s a tagine for Hugo or The Artist.

    I think they meant to say “Celebrate all of us in the movies”

  11. Derek 8-Track

    Maybe its because I have interracial parents, but the “white people culture” talk is getting tiresome.

    What are you even getting at with that line? Is My Dad suppose to feel bad because his favorite movie stars a bunch of white people (High Plains Drifter)? Is he suppose to claim Soul Plane, Precious, Poetic Justice, or Do the Right Thing as his favorite movie or get upset that they don’t win best picture Oscars just because he’s black? People like what they like, and your generalizations on black and white cultures being so different in what they like to watch seems close minded. Buuut, I could just be misreading or considering your statement out of context. sorry if that’s the case. I’m more asking than I am upset. I’m just not sure what you’re aiming at with your statement, because he likes watching movies with white people in them. It’s not like he only watches BET and Tyler Perry movies. I just don’t want people thinking that the movie Gladiator only belongs to my Mom, because my Dad reveres it too.

  12. You’d think it was in a contract somewhere at this point to have images from Godfather, Casablanca, Gone with the Wind, and Sound of Music on ANYTHING having to do with glorifying film–with penalties for NOT doing so being severe! I’m not attacking—it’s quite the opposite, actually. But I’m just saying….lol

  13. “the design is meant to evoke the emotional connections we all have with the movies. “Whether it’s a first date or a holiday gathering with friends or family, movies are a big part of our memory,” said Academy President Tom Sherak. “The Academy Awards not only honor the excellence of these movies, but also CELEBRATE WHAT THEY MEAN TO US AS A CULTURE AND TO EACH OF US INDIVIDUALLY.””

    ~Ahem, ahem… FYC: Harry Potter and the Deathly Hallows- Part 2

    I know, most of you are sick of UNNECESSARY “Potter fantards” here, but that’s the first film of this year that comes to my mind when I read this statement…

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