Monthly Archives :

March 2012

The Hunger Games pulls in $155M; $214M worldwide.

The Hunger Games pulls in $155M; $214M worldwide.

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The Hunger Games opening weekend tally adds up to $155M domestic + $58.7M international for a total of $213.7M worldwide. Third biggest opening of all time. Deadline digs into the marketing strategy: What made Lionsgate’s promotional campaign for The Hunger Games so unusual and probably effective was that the studio stuck to the rare strategy of not showing any footage of the games themselves in any marketing materials. So all…

The Demise of the Romantic Comedy and the Female Demo

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All one need do is watch the latest season of ABC’s The Bachelor to start hating on the female demo, the girls who were raised on Disney princesses and the Oprah-fied notion that we “deserve” to have it all — the romance, the love, the passion, the sex, the marriage, the prince charming, the happily ever after — oh, girls.  Life is far too brutal and ugly for such high…

Harvey Weinstein Awarded the Légion d’Honneur

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For his grand contribution to cinema, and for just having won France the Best Picture Oscar, President Sarkozy nominated Harvey Weinstein for the high honor and it’s just been announced he will be the recipient. It’s the least they can do, don’t you think? Légion d’Honneur, in recognition of Weinstein’s contributions to cinema and his decades of work producing some of the most highly regarded films of our time. Weinstein…