Finke writes the following on Deadline Hollywood Daily:
On what planet does The Washington Post reside? The paper actually claims in a recent article about Oscar publicists that “because Barry Dale Joseph is working on Slumdog Millionaire, the slumdog underdog, already nominated for a Golden Globe, has become the favorite.” Reality check: sure, his real name is Johnson (not Joseph), he works for ID PR, and he’s an okay flack. But he reps Fox Searchlight films¬†so the guy is already working with frontrunner gold at awards time (like past pics he’s done Oscar campaigns for, Juno and Little Miss Sunshine). Now, let him turn barely talked about In Bruges into a winner –¬†and I’ll be really impressed.
I thought In Bruges was a Focus film, not Searchlight. Finke is high profile and she’s just put out word that In Bruges is the underdog to root for. The Slumdog campaign is more of a non-campaign, for the record. The ads are out there but they aren’t coming on as strongly as Little Miss Sunshine nor Juno – no Sunshine cupcakes or Juno busses for this one – it’s not seeking to take the quirky underdog slot but is going all the way for Best Picture and most people I read believe it to be the one to beat – that it’s unstoppable at this point. Those people include: David Carr, David Poland, Kris Tapley, Roger Friedman, the Gurus of Gold and the Buzzmeter. More to follow in the coming days as we barrel towards the nominations. Ballots go out tomorrow.