The Journey (John Lewis)
The more tranquil, poignant cover version of “The Power of Love” by Gabrielle Aplin in this 2012 John Lewis Christmas ad sets your mind adrift on the anticipation of a sad ending. Kids building their snowman and snowwoman, then the young girl looking down from her bedroom window with innocent bewilderment as the snowman has vanished. His isolated journey takes him through a snow storm, up a mountain, and eventually into the city, where we soon fully realize his goal and how the story ends. See for yourself, don’t let me spoil it for you. Except to say that here in the UK these yearly festive John Lewis commercials have not left many a dry eye in the house.