The ADTV Advent Calendar – Day 5

The Journey (John Lewis)

The more tranquil, poignant cover version of “The Power of Love” by Gabrielle Aplin in this 2012 John Lewis Christmas ad sets your mind adrift on the anticipation of a sad ending. Kids building their snowman and snowwoman, then the young girl looking down from her bedroom window with innocent bewilderment as the snowman has vanished. His isolated journey takes him through a snow storm, up a mountain, and eventually into the city, where we soon fully realize his goal and how the story ends. See for yourself, don’t let me spoil it for you. Except to say that here in the UK these yearly festive John Lewis commercials have not left many a dry eye in the house.

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3 comments

  1. Avatar
    Denise Gibbs 4 years ago

    These rip my heart apart every year… You horrid man, why would you feel the need to make me cry once more! x

    1. Avatar
      Robin Write 4 years ago

      I will send you the whole batch of John Lewis Christmas ads Denise, and a truck load of Kleenex.

    2. Avatar
      Robin Write 4 years ago

      You’ll need some tissues for some of the later clips I’ll be posting too.

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