The Wrap reports that there is a new kid in town in the awards circuit – the 3-D Society awards:
‚ÄúAvatar‚Äù grabbed seven awards, “Up” was named best animated 3D feature, and actor Brendan Fraser received the ‚ÄúBest 3D Talent‚Äù award for ‚ÄúJourney to the Center of the Earth‚Äù Tuesday night at the newly formed International 3D Society‚Äôs first award ceremony.
DreamWorks Animation CEOJeffrey Katzenberg, a tireless promoter and early adopter of 3D film, won a ‚Äú3DVision‚Äù award in absentia. ‚ÄúAvatar‚Äù actor Giovanni Ribisi accepted the ‚ÄúAvatar‚Äù awards on behalf of director James Cameron.
The ceremony, held at Mann‚Äôs Chinese Theater, and featuring statuettes crafted by the same company that manufactures the Oscar statues, aims at solidifying 3D‚Äôs position as a legitimate studio art form.
‚ÄúThis speaks to the fact that 3D hasn‚Äôt just arrived — it‚Äôs here to stay,‚Äù Ribisi told the audience.
Full list of winners after the cut.
Live Action 3D Feature: ‚ÄúAvatar‚Äù
Animated 3D Feature: ‚ÄúUp‚Äù
3D Talent: Brendan Fraser, ‚ÄúJourney to the Center of the Earth‚Äù
Best 3D Character: Neytiri in ‚ÄúAvatar‚Äù
3D Vision Award: Jeffrey Katzenberg and DreamWorks SKG ‚Äú
Best 3D Scene: ‚ÄúAvatar‚Äù and Jake Sully for ‚ÄúFirst Flight‚Äù
People‚Äôs Choice Award, Live Action 3D: ‚ÄúAvatar‚Äù
People‚Äôs Choice Award, Animation: ‚ÄúCoraline‚Äù
3D Stereography, Live Action: ‚ÄúAvatar‚Äù
3D Stereography, Animation: ‚ÄúCoraline‚Äù
3D Visual Effects: ‚ÄúAvatar‚Äù
Marketing 3D Content: ‚ÄúAvatar‚Äù
Short 3D Motion Picture/Narrative: ‚ÄúPartly Cloudy‚Äù
3D Documentary: Imax‚Äôs ‚ÄúUnder the Sea 3D‚Äù
2D to 3D Conversion: ‚ÄúG-Force‚Äù