All Helvetica breaks loose in the promo for Season 4 of Mad Men. Dialogue is reduced (or elevated?) to bold typeface face-offs, and snappy comebacks become catchy slogans. Slick reminder that great advertising and great drama have one thing in common: a memorable way with words. Sell it.
The 98th Academy Awards, Details and Presenters
We have our intrepid Nextgen OscarWatcher Scott Kernen reporting from the press room so stay tuned to hear how it...










