With revolutionary auteur Ava DuVernay at the helm, AaFFRM is releasing Better Mus’ Come on their own – no ad money, no billboards just word of mouth. We’re helping to spread the word. From DuVernay’s Facebook:
Today marks the opening weekend for our 5th film since launching African-American Film Festival Releasing Movement (AFFRM). BETTER MUS’ COME is the latest incarnation of our idea to theatrically release black indie films with our own hands. No studio. No billboards. No hype. Just real people who care about the integrity of our images and the value of our voices. If you are in NYC or LA, and you care as well, consider catching the film this weekend. If you are elsewhere, consider sharing this post and helping us spread the word. We’ve released the first 7 minutes of the Jamaican gem BETTER MUS’ COME in celebration of this opening day. Click, watch, share and celebrate with us. Why? Because Black Film is Beautiful. Ticketing and showtimes at www.affrm.com. See you there!