Indeed, The Avengers: Age of Ultron took the top spot at the box office. Two full generations of children being branded from birth to identify with that which is familiar has resulted in exactly this. Fewer choices, expectations met, massive profits. So it followed the pattern and made the requisite amount of money even if it might not be one of the biggest blockbusters of all time. Human beings – hella predictable.
But behind the giant hard-on are a few minor successes worth mentioning and that’s The Age of Adeline, Ex Machina, Hot Pursuit, Woman in Gold, Home, Cinderella and Unfriended, all in the top ten. Sure, it could just be that these are the only movies in release right now but it’s kind of interesting. I would wager that 100% of the top ten this weekend was majority female on the ticket buying end. We have Mad Max coming next, which is also a female-driven film. I know we haven’t gotten to the Oscar movies yet where it will be (as it was last year) all men all of the time, but for now, it’s interesting to see such a dramatic shift in box office returns appealing to women of all ages: