May 31 marked the end of the 2017 Emmy eligibility window. Awards Daily TV looks at what to expect next leading up to July 13’s nomination announcement.
House of Cards Season 5 marked the final major entry into the 2017 Emmy® eligibility window. The entry caps a massive year where new series (Stranger Things, This Is Us) appeared to gain significant Emmy momentum. Looking into the 2017 Emmy eligibility window, you’ll see most of the buzz surrounds new series this year. In fact, we could see something of a history making nomination morning if as many as five new series make it into the Outstanding Drama Series race. Remember Game of Thrones and Downton Abbey are not eligible this season.
So, what’s next?
Sometime this week or early next week, the Television Academy will release the formal 2017 Emmy eligibility listings. These files contain all possible nominees within a specific category. As in previous years, ranking of the nominees falls to a random assortment of A to Z or Z to A, depending on your login. As my colleague Jalal Haddad believes, this randomizing potentially impacts nominees. These nominee listings feature hundreds of names. Getting through all of them becomes a significant task. Common logic suspects that those in the middle receive less votes simply because it takes longer to get there. Still, no concrete proof exists of this potential phenomenon.
Check back at Awards Daily TV over the next week for links to the official category placements. All 119 2017 Emmy Award categories are available at Emmys.com. The Television Academy illustrates new categories in red.
Then, nomination round voting begins June 12. Voting members of the Television Academy have until June 26 at 10pm PT to make their final selections. Most voting takes place electronically.
Through that window, anticipate significant campaigning. Given the shift of major talent to the television world, an Emmy no longer feels like the red-headed stepchild of Hollywood. Last September, Bloomberg estimated that studios, including Netflix and Amazon, spent anywhere from $60 to $80 million on Emmy campaigns. Surprisingly, that figure rivals Oscar campaign spend.
The 2017 Emmy nominations will be announced on Thursday, July 13.