The Academy has announced it will allow Twitter users to vote on fan favorite. Joey Nolfi at EW writes:
AMPAS announced Monday that beginning now through March 3, audiences can vote on Twitter for their favorite movie of 2021 using the #OscarsFanFavorite hashtag or by casting a ballot on the Oscars Fan Favorite website. The winning fan-favorite film of the year will then be announced live during the 2022 Oscars ceremony.
Select participants also stand to win a trip to the 95th Oscars in 2023, where they’ll potentially present an actual trophy during the broadcast.
Entrants are US and territories only. For more info, head to OscarsFanFavorite.com.
I think this is a great idea and I believe we suggested it a while back. The BAFTA uses something similar with their Orange People’s Choice award.
Apparently, this has greatly upset Oscar Twitter, although they seem to get upset over almost anything that tinkers with their private island.
Look, man, they have to do SOMETHING. They can’t just NOT do anything to help boost their ratings and drive popularity. I like this idea. It’s smart and modern and fun. Do they not realize that this is a show that needs to boost its ratings and not slide into obscurity?
There is nothing the Academy does, with the possible exception of nominating Drive My Car, that doesn’t send Twitter into a collective rage. They remind me of the Chess club in high school that I wanted to join. But because I was in the Drama Club they didn’t think I was the right “kind” for the Chess club so they refused my membership. Just kidding. All of that is a lie. I love Chess but I didn’t know how to play in high school.
Anyway, bravo Academy.