Apple Announces App Store Reality Show

Apple

Apple’s App Store-based reality show is its second rumored TV series

Multiple outlets are reporting that Apple’s second major television initiative will be a reality/non-scripted series. The computer giant is reportedly working with Will.i.am, Ben Silverman, and Howard T. Owens to “spotlight the app economy,” according to an article originally printed in the New York Times. This joint venture marks the first officially Apple-announced series in what is rumored to be its big play against streaming giant Netflix.

Details are very scarce outside of the project’s acknowledgement. The format for distribution isn’t really even known at this point, although it can be reasonably assumed the series will be available through Apple Music. Apple recently offered an exclusive concert film of Taylor Swift’s blockbuster 1989 world tour through the new streaming service.

Eddy Cue, Apple’s senior vice president of Internet software and services, announced the engagement. He told the New York Times, though, that interested parties should not read too much into the initiative, shunning speculation of Apple’s intent to take on popular streaming services like Netflix and Amazon Prime.

“This doesn’t mean that we are going into a huge amount of movie production or TV production or anything like that,” Cue told the newspaper. Still, Apple historically has never been one to tip their hand to developing projects early in their inception.

The App Store reality show was developed by Silverman, executive producer of such hit shows as Jane the VirginMarco Polo, and Flaked.

Previous rumors have revealed Apple’s intent to create original programming. Aside from the App Store reality series, Apple was heavily tipped to have been working with Dr. Dre on Vital Signs, an original series loosely based on Dre’s personal life.

The App Store opened for business on July 10, 2008, to immediate success on Apple’s iPhone and through iTunes. It currently boasts more than 1.5 million apps and downloads topping 100 billion. There have been hundreds of success stories, but none have been so high profile as perhaps the Flappy Bird game. The mobile game was rumored to have grossed $50,000 per day before the developer removed the game due to  its overwhelming response.

It is not known what kinds of stories Apple will be telling with its App Store reality series.

Flappy Bird expose anyone?

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