The Wish Writer (Macy’s)
Whoa – that pen just rolled out of the TV. Could be a magic pen. And would you look at that? It is. The poor girl soon realizes she can’t write a wish for herself – still, wishing it would snow for your brother is a pretty unselfish gesture. And so the wish writer springs all manner of happiness and surprises to many others in the town at Christmas time. And just when she thinks her own wish has not come true, her brother obliges. The whole thing has a real feel-good aura, in fact would make a decent movie, no? I bet you forgot what the whole sentiment was advertising, right? Yeah, me too.