Amazon Prime announced today that it is offering a $32 discount on its yearly Amazon Prime subscription, and you have the Emmy’s to thank for that. After winning five Emmy awards for its critically acclaimed series Transparent, Amazon is using the moment in the spotlight to spread its online streaming service ahead of such high-profile new entries as The Man in the High Castle and the second season of Transparent.
Amazon normally charges $99 per year for its Prime service, which includes access to its video catalog as well as free shipping on many items. The Transparent discount brings the yearly service down to $67. This may provide a much-needed boost to Amazon in the entertainment market as Netflix steps up its game into the Oscar race with the critically acclaimed fall entry Beasts of No Nation. That fill will release worldwide and online simultaneously on October 16.