All Helvetica breaks loose in the promo for Season 4 of Mad Men. Dialogue is reduced (or elevated?) to bold typeface face-offs, and snappy comebacks become catchy slogans. Slick reminder that great advertising and great drama have one thing in common: a memorable way with words. Sell it.
Let’s Talk Cinema: The 2000’s
The time has come, my friends, to finally get down to the nitty gritty—the subject that really gets everyone worked...
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