Oscar Goes Digital

Beverly Hills, CA – In anticipation of the 84th Academy Awards®, the Academy of Motion Picture Sciences has launched “Celebrate the Movies,” a digital exhibition spotlighting iconic moments from 84 films.

Beginning today, January 23, the exhibition will appear on digital billboards in Los Angeles, and on ABC’s digital “SuperSign,” an electronic landmark in New York’s Times Square. It will also be showcased on an online gallery on Oscar.com, and extend toyoutube.com/Oscars, where fans can share their most memorable movie-going experiences through video or text.

Images will debut in groups of 20 within the next two weeks. The 84 films represented span eight decades, beginning with “Bride of Frankenstein” (1935) and culminating in “Avatar” (2009). Highlights from each decade include “Gone with the Wind” (1939), “Casablanca” (1942), “The Killers” (1946), “Sunset Boulevard” (1950), “Breakfast at Tiffany’s” (1961), “True Grit” (1969), “The Exorcist” (1973), “Saturday Night Fever” (1977), “The Empire Strikes Back” (1980), “Driving Miss Daisy” (1989), “Apollo 13” (1995), “Shrek” (2001), “Ray” (2004), and “The Dark Knight” (2008).  The exhibition highlights all of Hollywood’s major genres, as well as independent, animated, foreign-language, and documentary films.

Included in the first 20 images are the eight that were featured in the key art campaign, which was unveiled in late December.

The 84th Academy Awards nominations will be announced live on Tuesday, January 24, at 5:30 a.m. PST in the Academy’s Samuel Goldwyn Theater.

Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, at the Kodak Theatre at Hollywood & Highland Center®, and televised live at 7 p.m. ET/4 p.m. PT by the ABC Television Network. The Oscar® presentation also will be televised live in more than 225 countries worldwide.